Real Facts

Project Overview

Real Facts is a platform built to bring clarity and accountability to the contractor and service-provider industry. It allows users to review professionals, verify past project performance, check outstanding debts or liens, and identify risks before hiring. The product transforms fragmented, offline information into a structured, searchable, and trust-centered digital ecosystem that supports fair evaluation for both contractors and clients.

Our Approach

We designed a system that prioritizes simplicity, transparency, and credibility. The experience streamlines complex verification processes into intuitive flows—making it easy to submit reviews, check property histories, and understand potential red flags. Strong visual cues, structured report layouts, and clear prioritization of data were implemented to ensure users can quickly interpret reputational insights and make confident decisions. We focused on:

• Creating clear information architecture centered on trust and risk reduction.
• Designing structured contractor and property reports with consistent visual hierarchy.
• Crafting an intuitive onboarding flow for both reviewers and professionals.
• Ensuring sensitive information (debts, liens, disputes) is presented responsibly and clearly.
• Supporting high-volume content with scalable UI components.

Key Challenges & Solutions

Challenge: Displaying sensitive financial and legal data without overwhelming users.
Solution: Layered content structure with digestible summaries first, followed by expandable detailed sections.

Challenge: Encouraging user participation in leaving reviews.
Solution: A guided review flow with clear prompts, progress indicators, and contextual examples to reduce friction.

Challenge: Balancing contractor accountability with fair representation.
Solution: A dual-perspective system that presents both client reviews and contractor responses, creating a more complete reputation profile.