Squeeze Reviews

Project overview

Squeeze Reviews is a SaaS platform designed to help businesses collect, automate, and showcase customer feedback in text, audio, or video format. With AI-powered sentiment analysis, automated request flows, and seamless integrations, the platform enables brands to strengthen trust, increase conversions, and improve their online reputation using authentic customer voices.

Our approach

We created a streamlined and intuitive experience that reduces friction for both businesses and their customers. The design system is clean, friendly, and citrus-inspired, emphasizing approachability while maintaining clarity and scalability. The product guides users through connecting their business, automating review requests, and managing testimonials with minimal effort.

Our priorities included

• Designing automated review flows across multiple formats: text, audio, and video.
• Creating a dashboard that simplifies customer management and payout tracking.
• Integrating AI sentiment analysis for quick and actionable insights.
• Building a bright, trustworthy visual language centered on clarity and positivity.
• Supporting integrations with major platforms, CRMs, and social networks.

Key challenges & solutions

Challenge: Motivating customers to submit reviews in different formats.
Solution: Mobile-optimized flows, lightweight prompts, and frictionless recording options.

Challenge: Managing large volumes of review data within a clean interface.
Solution: Modular dashboard design with color-coded statuses and sortable information.

Challenge: Ensuring automated review requests feel trustworthy.
Solution: Customizable branding, transparent messaging, and flexible delivery rules.